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  • What Is Brand Management? Requirements, How It Works, and Example

    • January 22, 2016
    • Posted by: DoctorProjectManagement.com
    • Category: Finance & accounting
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    Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways

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  • Brand Extension: Definition, How It Works, Example, and Criticism

    • January 22, 2016
    • Posted by: DoctorProjectManagement.com
    • Category: Business plans
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    Supported by a robust sales force and tight cost controls, Pharm Ltd. experienced sustained double-digit growth over a number of years, only to find that their supply chain struggled to keep pace. In particular, the initial state of the company’s sales.

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